Embrace the Future of Digital Marketing
As artificial intelligence (AI) rapidly reshapes industries, the field of digital marketing is experiencing a transformative shift. To equip professionals with the skills necessary to stay ahead, The Hong Kong Polytechnic University – School of Professional Education and Executive Development (PolyU SPEED) is now accepting applications for the 4th intake of its Professional Certificate in AI-Driven Digital and Social Media Marketing.
This cutting-edge programme is tailored for individuals aiming to leverage AI technologies to improve marketing outcomes, enhance targeting precision, and drive business growth.
Comprehensive and Practical Curriculum
The course delivers an in-depth exploration of contemporary digital marketing strategies infused with AI applications. Key topics include:
Digital Marketing Channels and Essentials
Digital Consumer Behaviour and Social Media Marketing
The impact of Generative AI on marketing strategies
Campaign development, implementation, and performance analysis
Participants will also gain insight into emerging tools such as AIGC (AI-Generated Content), SGE (Search Generative Experience), GPT integration, and the deployment of custom-built AI-powered bots. The programme bridges AI innovation with practical marketing applications, enabling learners to execute data-driven campaigns and gain competitive insights through digital analytics.
Learn from Industry Experts
The course is led by seasoned professionals and guest speakers, including Dr. Ken Fong, Mr. Edmund Choi, Mr. Willy Lai, Mr. Keith Li, Mr. Shek Ka-wai, Mr. Ivan So, Mr. Vincent Tsui, and other leading voices in the digital marketing field. Their real-world expertise ensures that participants gain actionable strategies and valuable insights directly applicable to today’s AI-driven marketing landscape.
Certification & Professional Recognition
Upon successful completion of the programme, students will be awarded a Professional Certificate from PolyU SPEED, demonstrating their proficiency in AI-integrated digital and social media marketing. In addition, graduates are eligible to apply for certification as a Certified Digital Marketer by the Hong Kong Association of Interactive Marketing (HKAIM). This dual recognition enhances both professional credibility and career advancement opportunities in the fast-evolving marketing industry.
This programme is also QF Level 4 accredited and CEF reimbursable, making it a valuable and accessible option for professionals looking to upgrade their skills with institutional and financial support.
Programme Details
Class Period: 17 May – 13 Dec 2025 (Saturdays, 12 sessions)
Time: 10:00 am – 6:00 pm
Early Bird Fee: HK$16,800 (Register by 13 April 2025)
Regular Fee: HK$18,800
Application Deadline: 17 May 2025
Eligible applicants for the Continuing Education Fund (CEF) can receive a maximum reimbursement of HK$12,580. That means students may only need to pay as low as HK$4,220 after reimbursement — a highly attractive and affordable opportunity for quality professional education. The actual subsidy amount is subject to the balance of the applicant’s individual fund.
Seats are limited and allocated on a first-come, first-served basis.
For enquiries, contact Ms. Lai at 3746 0733 or Ms. Tsang at 3746 0966.
General hotline: 3746 0360
Email: ce.car@speed-polyu.edu.hk
Click here to apply or learn more
中文摘要
隨著人工智能（AI）技術迅猛發展，數碼營銷策略亦持續革新。香港理工大學專業進修學院（PolyU SPEED）推出第四屆《AI驅動數碼與社交媒體市場營銷專業證書課程》，針對希望掌握AI應用以提升市場營銷效能的從業人士，提供一個全面又實用的學習平台。
課程涵蓋數碼營銷的核心知識與實戰技巧，包括數碼消費者行為、社交媒體營銷、AI生成內容（AIGC）、搜索生成體驗（SGE）、GPT及AI機械人（Bot）在市場營銷上的應用，並透過數據分析強化決策能力。課堂著重應用與實戰，協助學員靈活運用AI技術於工作中，提升市場觸達率與業績表現。
課程師資陣容強大，由多位來自業界的資深專家授課，包括方健僑博士、蔡銘邦先生、賴志偉先生、李勁華先生、石嘉威先生、蘇子賢先生、徐俊文先生等，為學員提供最前線的專業見解與策略。
完成課程後將獲得 PolyU SPEED 專業證書，並有資格申請成為 香港互動市務商會（HKAIM）認可的 Certified Digital Marketer，有助拓展職涯機遇。
本課程獲評審為資歷架構第四級（QF Level 4），並符合持續進修基金（CEF）資助資格。合資格學員可獲最高港幣12,580元資助，實際只需支付港幣4,220元，投資回報極具吸引力。實際資助金額將視乎個人基金結餘而定。課程將於2025年5月17日至12月13日期間逢星期六上課，報名截止日為5月17日，4月13日或前報名可享早鳥優惠。
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